An afternoon as clear as your morning.
For the word that will not come, the page you read twice and the afternoon that fades by 2 PM.
Two capsules before lunch. The afternoon is yours to think in.
Get my afternoons back
The word leaves. The meeting does not wait.
You are presenting to people you have worked with for years, and the word is gone. Budget. Wrists. The name of the place you go for quick care. You describe it instead, and everyone waits.
You read the same page twice and keep none of it. You walk into a room and stand there. You cannot remember who you told what, or whether you said it out loud.
By two the afternoon fades. The sticky notes multiply, the list forgets itself, and the work you are good at takes twice as long.
Your partner waits while the sentence comes out muddled, and you try again. Nobody says it, and you see it anyway.
That is what the fog costs. Not the word. The afternoon, and the woman who used to run it.
The attention business makes money when your mind is scattered.
It keeps you hooked: the notification every four minutes, the fourth coffee, the brain gummy that is mostly sugar.
Or it sells you a one-ingredient memory pill from a television ad that sounds impressive on the box, and still leaves you walking into a room and forgetting why.
None of it feeds the mind that runs your day. It only asks for more of your attention.
A woman's mind deserves forty ingredients, not one pill and a prayer.
For centuries, women from India to Japan to Scandinavia leaned on bacopa, green tea and bilberry for the long day.
In the last few decades we traded the plants for a fourth coffee and a to-do app. We think the plants were right, and that the vitamins and minerals your brain runs on belong in the same two capsules.
Two capsules before lunch. One thing at a time.
Focus is our midday formula, made for women over 40: twenty-two vitamins and minerals with their amounts printed, and a brain blend of bacopa, DHA, phosphatidylserine and huperzine A. Forty ingredients, every one on the label.
You take it once, twenty to thirty minutes before lunch, and get back to your afternoon.
What is inside
- Bacopa: at the heart of the 609 mg brain blend
- DHA: omega-3 from fish, in the brain blend
- Green tea extract: in the 609 mg brain blend
- Bilberry: in the 609 mg brain blend
- Vitamin B6: 706% DV
- Zinc: 91% DV
Six of the forty, open to read. Also inside: phosphatidylserine, huperzine A, vitamin B1 at 250% DV, vitamin B5 at 240% DV, folate at 170% DV and vitamin C at 139% DV.
How to take it
- Keep the bottle on your desk. Where midday finds you.
- Two capsules before lunch. Twenty to thirty minutes before, with 8 oz of water.
- Back to your afternoon. One thing at a time.
The label
Suggested use: Take two (2) capsules once a day.
Do not exceed recommended dose. Consult a physician if pregnant, nursing, under 18, or have a medical condition. Keep out of reach of children. Contains soy and fish (tuna). Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. In case of accidental overdose, call a doctor or poison control center immediately.
Made for the afternoon you used to lose.
Focus is not for the morning. The morning was never the problem. It is for two o'clock.
What to expect, month by month
Two capsules a day. This is what each ingredient is there for, and when it does its work.
Vitamin B6, folate and vitamin C contribute to the reduction of tiredness and fatigue.*
Zinc contributes to normal cognitive function, and vitamin B6 and folate to normal psychological function.*
Pantothenic acid contributes to normal mental performance, midday after midday.*
Twelve weeks of bacopa, the botanical at the heart of the brain blend, alongside DHA and phosphatidylserine.*
Vitamin C, vitamin E, selenium and zinc contribute to the protection of cells from oxidative stress.*
A year of forty ingredients for your brain, every midday, with your afternoons back where they belong.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
How to take it
Keep the bottle on your desk.
Where midday finds you.
Two capsules before lunch.
Twenty to thirty minutes before, with 8 oz of water.
Back to your afternoon.
One thing at a time.
BacopaVitamin B6DHAZincGreen teaBilberryInside Focus: six of the forty, as they are
Six of the forty, open to read. Also inside: phosphatidylserine, huperzine A, vitamin B1 at 250% DV, vitamin B5 at 240% DV, folate at 170% DV and vitamin C at 139% DV.
Bacopa
Details
What it is: Bacopa monnieri, the whole herb, at the heart of the brain blend.
Amount: Inside the 609 mg brain blend; the blend's total is printed, not each part.
Form: Extract of the whole herb.
DHA
Details
What it is: Docosahexaenoic acid, an omega-3.
Amount: Inside the 609 mg brain blend.
Form: From fish (tuna), as the label says.
Green tea extract
Details
What it is: Camellia sinensis, the leaf.
Amount: Inside the 609 mg brain blend.
Form: Leaf extract.
Bilberry
Details
What it is: Vaccinium myrtillus, the fruit.
Amount: Inside the 609 mg brain blend.
Form: Fruit extract.
Vitamin B6
Details
What it is: Contributes to the reduction of tiredness and fatigue and to normal psychological function.*
Amount: 12 mg per two capsules, 706% of the Daily Value.
Form: Pyridoxine HCl.
Zinc
Details
What it is: Contributes to normal cognitive function.*
Amount: 10 mg per two capsules, 91% of the Daily Value.
Form: Zinc oxide.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Women over 40 who got their afternoons back.
The women who wrote to us, in their own words.
100K+ women · Rated 4.8 out of 5 · 9,736 reviews
I take Focus before lunch and I don't hit that foggy wall at 2 anymore. I get more done after lunch than I used to all morning.
I used to lose words in the middle of sentences at work. Six weeks in and I feel so much more like myself in meetings.
Every vitamin and every amount is printed right there. After years of mystery blends, that alone made me trust it.
The bottle sits on my desk and I take two before lunch. No taste, no stomach issues for me.
I ordered the 90 days. It took a few weeks to really notice, and now my workday feels less like swimming through mud.
I've tried the famous memory pill and a greens powder. This is the first thing where my afternoons actually feel different.
The label, as printed
Nothing hidden. The same panel is on the bottle.
Suggested use
Take two (2) capsules once a day.
Caution
Do not exceed recommended dose. Consult a physician if pregnant, nursing, under 18, or have a medical condition. Keep out of reach of children. Contains soy and fish (tuna). Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. In case of accidental overdose, call a doctor or poison control center immediately.
60 capsules
30 servings. The 90-day run is three bottles.
Which one is yours?
Each formula is sold alone. Most women start with the part of the day that got hardest.
 Energy | Focus |  Sleep | |
|---|---|---|---|
| When | Morning, with breakfast | Midday, before lunch | Night, before bed |
| For | The 3 PM wall, the coffee that stopped working | The word that will not come, the page read twice | The racing mind at 11, the 3 AM wake-up |
| The formula | Four roots and three vitamins, no caffeine | Forty ingredients: 22 vitamins and minerals and a brain blend | Melatonin with fourteen named botanicals and amino acids |
| How to take | Two capsules, 6 to 8 oz of water | Two capsules, 8 oz of water | Two capsules, 8 oz of water |
| Capsule | Vegetarian, HPMC | Hypromellose; contains soy and fish | Vegan, hypromellose |
| Choose your run | Get my afternoons back | Choose your run |
Choose your run
Sixty days is the shortest, because that is how long it takes to know.
Questions
When do I take it?
What is inside?
Does Focus contain allergens?
Is Focus vegetarian?
How long until I feel a difference?
How many servings are in a bottle?
If I am pregnant, nursing or have a medical condition, can I take it?
What if it does nothing for me?
How fast does it arrive?
The other two
Focus is a midday brain supplement made for women over 40, with forty ingredients named on the label: twenty-two vitamins and minerals, including vitamin B6 at 706% of the Daily Value, thiamin at 250%, vitamin B5 at 240%, folate at 170%, vitamin C at 139%, vitamin E at 266%, zinc at 91% and selenium at 91%, and a 609 mg brain blend with bacopa, DHA from fish, green tea extract, bilberry, phosphatidylserine and huperzine A. It is made in the USA in hypromellose vegetable capsules and contains soy and fish. It is sold alone, in runs of 60, 90 or 180 days, with free express shipping and the 60-Day Money Back Promise.
Three weeks in and I'm not rereading emails five times anymore. I used to walk into the kitchen and forget why I was there, like, daily. My husband says I seem way more on it lately. Honestly impressed.
I was so skeptical because I'd tried the memory pills from TV and felt nothing. What sold me is you can read every single ingredient and amount on the label. My afternoons at work are so much smoother now.
Mom of three, full-time job, and the mom brain was REAL. I feel like I'm finally keeping up with my own to-do list. If you're on the fence, just try it.
About a month in. The biggest thing for me is I can stay on one task without my brain jumping to ten others. Wish I had found this sooner.